This campaign aims to draw broader awareness of the sport across our target demographic of 16–40-year-olds that may not have heard of orienteering before, and give a different perspective and perception of the sport to a wider audience.
Our message is: Elevate your fitness: Join us and become an orienteer. The aim is to encourage our target audience to ditch the traditional method of reverting to the gym, and instead make use of the versatile and exciting sport that is orienteering. This time of year, many people are seeking ways to boost their fitness, and with your help we hope to broaden our reach through this campaign.
Share our campaign video by embedding it onto a page within your own club or association's website, or follow our social media posts and like and share them to your profile and stories!
We would be grateful if you could spare some time to schedule some social media posts into your club's communications. This will help us spread the word and you may even consider posting in your local groups on Facebook highlighting the campaign. Template social media cards are available as is suggested wording to accompany your posts.
To discover how to schedule Instagram and Facebook posts, please visit this link. Alternatively you can join our Development Conference session on Monday 13 January to learn more about the campaign and view a short tutorial on scheduling your social media posts.
...and share them video across your platforms! You can include information about how prospective orienteers can get involved with your club specifically and where to find valuable information online about yourselves.
Don't have time to compile a social media post? We have done the hard work for you!
Simply copy and paste from the suggested posts available via the button below and attach one of template social media cards.
Access template posts
We have compiled a press release that you can use to publish as a news story on your club or association's website to announce that the campaign has launched.
You can also use this to highlight how newcomers to the sport can get involved and include any key contacts should they want to get in touch to learn more about orienteering.
Have you joined British Orienteering and/or your local club in the past six months? We would love to hear from you! Just hit the button below and drop us an email to learn more about how you can get involved.
Add this QR code to any upcoming event flyers which will link directly to our campaign video so that more people can learn why they should get involved in the sport.
We have also produced a series of A4 flyers. If you would like to have this available in another size, contact us.