British Orienteering

Promoting your club

Raising the profile of your club is easier than you think! Learn how you can boost engagement by building effective partnerships by clicking on the categories below and scroll down to access our digital content hub packed with resources to get you started.
Female Orienteers at the British Sprint Relay Championships 2023

How to expand your audience reach

Expanding your audience can increase participation at your events and your membership in general. Access information on tailoring your content and how to track your audience reach via the below link. 

Access resources

Orienteering Map

How to promote

Promoting your club effectively keeps your current members informed of any exciting developments and allows new and prospective members to learn more about how they can get involved and continue to help our sport thrive.

Discover how to promote 

Orienteering Image

The power of social media

Social media is an incredibly powerful (and mostly free!) marketing tool. It is the primary way to engage and reach current and prospective members. Find out all you need to know about the different social media platforms, what to post about and much more.

Using social media to your advantage

JK 2023 relay mass start

Marketing for Major Events

Marketing for major events may seem like a big undertaking but something that the team at British Orienteering can help guide you on. Below you will find key information tailored to the Major Events that happen annually and how we can support you with promotion.

Learn how we can support you

Ralph Street interviewing at the Orienteering World Cup 2023

Managing media enquiries

Whether it’s a local newspaper or a major news outlet, handling media enquiries may seem like a big undertaking, however clubs and associations can use this to their benefit by following some our top tips to ensure that such enquiries are handled in an  appropriate and timely manner.

How to manage the media

Male orienteer at JK 2023

Photography and filming

Imagery is extremely powerful when it comes to promoting our sport. It demonstrates the connection that our members and clubs have to orienteering. Learn how to generate a bank of images and tips on creating short videos to summarise events and activities.

Find out more

Digital Content Hub

Access our digital content hub, complete with rights free images of orienteers in action and materials that can help you promote the sport.